Bounded rationality is the idea that in decision-making, rationality of individuals is limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make a decision. It was proposed by Herbert A.

BOUNDED RATIONALITY
Bounded Rationality
Bounded Rationality
Why Bounded Rationality?
Models of Bounded Rationality
Bounded Rationality and Organizational Learning
Bounded Rationality and Organizational Learning
Inductive Reasoning and Bounded Rationality
Maps of Bounded Rationality: Psychology for Behavioral Economics
Maps of Bounded Rationality: Psychology for Behavioral Economics by Daniel Kahneman
Reasoning the fast and frugal way: models of bounded rationality.
A perspective on judgment and choice: mapping bounded rationality.
Goldstein, D.G.: Reasoning the fast and frugal way: models of bounded rationality. Psychological Review 103(4), 650